林孟彥教授
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林孟彥 |
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| 研究室: | MA-204 | |
| 實驗室: | 口碑行銷實驗室, MA_401 | |
| Office Hours: | 一14:20-16:20 Mon | |
| 電話: | 886-2-2737-6734 | |
| E-mail: | tomlin.ba.ntust@gmail.com | |
| 學歷: | 英國華威大學商學院行銷學博士PhD in Marketing, University of Warwick, UK | |
| 研究範疇: | 口碑行銷、品牌管理、網路行銷 | |
| 講授課程: | 行銷學、行銷管理個案、行銷資料科學 Marketing Data Science、研究方法 | |
| 期刊論文 | |
| 2022 | 方正璽，蘇子瑜、林孟彥（2022），從社群網絡圖譜探討後設知覺對推薦獎勵計畫之影響，管理評論，accepted。(TSSCI) |
| 2022 | 方正璽，李佳羚，林孟彥（2022），分數重要還是人氣重要？自我建構對消費者觀看餐廳評論線索之影響，觀光休閒學報，28 (1)，95-124。(TSSCI) |
| 2021 | 倪家珍，利怡萱，林孟彥（2021），廉航服務品質與顧客滿意度：評論參與的調節效果，台大管理論叢，31 (1)，1-34。(TSSCI) |
| 2020 | 倪家珍，王笠言，林孟彥（2020），住宿業訂房平台線上評論之比較性分析－以 Agoda 與 Airbnb 為例，觀光休閒學報，26 (3)，259-282。(TSSCI) |
| 2020 | 賴岳炫、曾盛恕、林孟彥（2020），球隊認同感、對贊助商態度與休閒效益：口碑意願型態的中介效果，體育學報，53 (1)，95-110。(TSSCI) |
| 2020 | Li, Yufan, Weichen Teng, Tien-Tien Liao and Tom M.Y. Lin (2020), “Exploration of Patriotic Brand Image: Its Antecedents and Impacts on Purchase Intentions,” Asia Pacific Journal of Marketing and Logistics, 33 (6), 1455-1481. (SSCI) |
| 2019 | Chao, Dyna Y.P., Tom M.Y. Lin, and Wen-Ya Ma (2019), “Enhanced Patient Self-Efficacy and Behavioral Changes: Cloud-Based Mobile Health Platform and Mobile App Service,” JMIR Diabetes, 4 (2), 1-15. (SCI, MOST 104-2410-H-011-008.) |
| 2018 | Lin, Shih Han and Tom M.Y. Lin (2018), “Medical advice‑seeking behaviors based on transaction cost theory,” Cost Effectiveness and Resource Allocation, forthcoming. (accepted, SSCI) |
| 2017 | 陳蘊芳、郭憲誌、林孟彥（2017），社群參與之活化，管理學報，34 (4), 529-555。(TSSCI） |
| 2016 | Tsao, Wen-Chin, Ming-Tsang Hsieh, and Tom M.Y. Lin (2016), “Intensifying online loyalty! The power of website quality and the perceived value of consumer/seller relationship,” Industrial Management & Data Systems, 116 (9), 1987-2010. (SSCI) |
| 2015 | Tsao, Wen-Chin, Ming-Tsang Hsieh, Li-Wen Shih, and Tom M.Y. Lin (2015), “Compliance with eWOM: the influence of hotel reviews on booking intention from the perspective of consumer conformity,” International Journal of Hospitality Management, 46 (April), 99-111. (SSCI) |
| 2015 | Su, Yi-Liang, Tom M.Y. Lin & Sue-Ting Chang (2015), “Exploring the impact factor of positive word-of-mouth influences satisfied customers,” Total Quality Management & Business Excellence, 26 (3/4), 430-444. (SSCI). |
| 2014 | Chang, Sue-Ting, Tom M. Y. Lin and Pin Luarn (2014), “The effects of word-of-mouth consistency on persuasiveness,” Canadian Journal of Administrative Sciences, 31 (2), 128-141. (SSCI) |
| 2014 | Shih, Chao-Ching, Tom M. Y. Lin, Pin Luarn (2014), “Fan-centric social media: The Xiaomi phenomenon in China,” Business Horizons, 57 (3), 349-358. (SSCI) |
| 2014 | Chan, Simon T H; Lin, Tom M. Y. Lin; Bodhi, Priy (2014), “Exploring the persuasive effect of member-get-member referral programs,” Social Behavior and Personality, 42 (6), 891-902. (SSCI) |
| 2013 | Liu, Fangyi, Cheng-Hsi Fang, Hsueh-Lan Chan and Tom M. Y. Lin (2013), “Assessment of ecotourism travel risk on word-of-mouth: via fuzzy set perspective,” American Journal of Applied Sciences, 10 (5), 507-514. |
| 2012 | Chen, Yimiao, Fangyi Liu, Li-Ming Ho, Tom M. Y. Lin (2012), “Development of word-of-mouth elasticity measures for tourism product categories,” Psychology, 3 (9), 722-728. |
| 2012 | Lin, Tom M.Y, Kuan-Yi Lu, Jia-Jhou Wu (2012), “The effects of visual information in eWOM communication,” Journal of Research in Interactive Marketing, 6 (1), 7-26. |
| 2012 | Huang, Yun Kuei, Wen I Yang, Tom M.Y. Lin and Ting Yu Shih (2012), “Judgment criteria for the authenticity of Internet book reviews,” Library & Information Science Research, 34 (2), 150-156. (SSCI) |
| 2011 | Fang, Cheng-Hsi, Tom M.Y. Lin, Fangyi Liu and Yu Hsiang Lin (2011), “Product type and word of mouth: a dyadic perspective,” Journal of Research in Interactive Marketing, 5 (2/3), 189-202. |
| 2010 | Liao, Wei-Pang, Tom M.Y. Lin, Shu-Hsien Liao (2010), “Contributions to radio frequency identification (RFID) research: an assessment of SCI-, SSCI-indexed papers from 2004 to 2008,” Decision Support Systems, 50 (2), 548-556. (SSCI) |
| 2010 | Lee, Wangen, Tom M. Y. Lin, Wenshu Lee, and Ji-Ren Lee (2010), “Relational and transactional factors as hybrid criteria for buyer project selection (bps): an exploratory study from industrial suppliers' perspective,” Industrial Marketing Management, 39 (4), 605-615. (SSCI) |
| 2010 | Lin, Edwin, Tom M. Y. Lin, and Bou-Wen Lin (2010), “New high-tech venturing as process of resource accumulation,” Management Decision, 48 (8), 1230-1246. (SSCI) |
| 2008 | Luor, Ted Tainyi, Hsi-Peng Lu, Yu-Hui Tao, Tom M. Y. Lin, and Chi-Hsiang Tung (2008), “Determinants of client intention of software outsourcing vendors: a model from taiwan’s financial industry,” Journal of Academy of Business and Economics, 8 (1), 159-166. |
| 2008 | Lin, Tom M. Y. and Chun-Wei Liao (2008), "Knowledge Dissemination of Word-of-Mouth Research: Citation Analysis and Social Network Analysis," Libri, 58, 212-223. (SSCI) |
| 2008 | Lin, Tom M.Y. and Kyle K. M. Lin (2008), "The Negative Effects of Using Information and Communication Technology in a Taiwanese Enterprise," International Journal of Enterprise Network Management, 2 (3), 318-332. |
| 2007 | Lin, Tom M. Y., Yun Kuei Huang and Wen I. Yang (2007), "An Experimental Design Approach to Investigating the Relationship between Internet Book Reviews and Purchase Intention," Library & Information Science Research, 29 (3), 397-415. (SSCI) |
| 2006 | Lin, Tom M. Y., Heng-Hui Wu, Chun-Wei Liao, and Tzu-Hsin Liu, (2006), "Why Are Some E-mails Forwarded and Others Not?" Internet Research: Electronic Networking Applications and Policy, 16 (1), 81-93. (SCI) |
| 2006 | Lin, Tom M. Y. and Cheng-His Fang (2006), "The Effect of Perceived Risk on the Word-of-Mouth Communication Dyad," Social Behavior and Personality, 34 (10), 1207-1216. (SSCI) |
| 2005 | Luarn, Pin, Tom M. Y. Lin, and Peter K. Y. Lo (2005), "Non-Enforceable Implementation of Enterprise Mobilization - An Exploratory Study of the Critical Success Factors," Industrial Management & Data Systems, 105 (6), 786-814. (SCI) |
| 2005 | Lin, Tom M. Y., Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study," Journal of Academic Librarianship, 31 (5), 461-468. (SSCI) |
| 專書 | |
| 2014 | 林孟彥、林均妍譯（2014），管理學，第十二版，華泰文化出版。此書係翻譯自Steven P. Robbins & Mary Coulter 的 Management 原著。先後曾翻譯七版（2003）、八版（2006）、十版（2010），為台灣最暢銷的管理學教科書 |
| 學歷 / 經歷 | |
| 1996 | Warwick Business School, University of Warwick, UK |
| 1987 | 外貿協會貿易人才養成班第一期畢業 |
| 1986 | 中華民國品管學會「品管工程師」考試及格 |
| 1985 | 「工業工程」高考第一名及格 |
| 1984 | 「工業行政人員」高考第一名及格 |
| 1980 | 經濟特考及格 |
| 1977 | 普考及格 |
| 獲獎 / 榮耀 | |
| 2004 - 2008 | Selected as one of the "Top 10 Most Popular EMBA Faculty" in the "EMBA Student and Alumni Satisfaction Survey" by the CommonWealth Magazine and the Cheers Magazine for five consecutive years 2004 to 2008. |
