Chia-Lin Lee

	Chia-lin Lee Assistant Professor Personal website
	Office:	MA-Building 203
	Lab:	Branding & Marketing Analytics Lab (T2-302-1)
	Office hours:	三16:30-18:20 Wed
	Phone:	886-2-2737-6789
	E-mail:	chialin@ntust.edu.tw
	Education:	PhD in Business Administration, Bielefeld University, Germany
	Research:	Analytical Modeling, Branding, Consumer Economics, Customer Experience, Marketing
	Courses:	Brand Management, Introduction to Statistics

	Journal Papers
2022	L-C Kuo, C-L Lee, Y-T Lee, (2022) "The impact of voluntary assurance of CSR reports on firms' operating performance: Evidence from Taiwan", Managerial and Decision Economics, Vol. 43, No. 8, pp. 4041-4054. (SSCI; Impact factor: 2.5, Q2 in Economics)
2017	C-L Lee, (2017) "Examining the impact of co-branding service failures on consumer evaluations", Asia Marketing Journal, Vol. 19, No.3, pp. 19-44. (SCOPUS)
2017	C-L Lee, (2017) "The impact of consumer evaluation on the cause-related marketing", Asia Marketing Journal, Vol.19, No.1, pp. 1-17. (SCOPUS)
2016	楊偉顥;李嘉林;張愛華;黃俊傑, (2016) "服務設計、品牌體驗與體驗價值間之關係研究", 行銷評論*, 13卷4期,頁碼：383-414. (ABI)
2016	C-L Lee, (2016) "The impact of product involvement on reciprocal effect in co-branding", Asia Marketing Journal, Vol.18, No.3, pp. 19-34. (SCOPUS)
2016	C-L Lee, R. Decker (2016) "Co-branding partner selection: The importance of belief revision", Journal of Business Economics and Management, Vol.17, No.4, pp. 546-563. (SSCI; Impact factor: 2.5, Q2 in Business)
2014	C-L Lee (2014) “Is co-branding a double-edged sword for brand partners”, European Research Studies Journal, Vol. 17, No, 4, pp. 19-34. (EconLit)
2009	C-L Lee, R. Decker (2009) “Modeling the effect of belief revisions on the success of co-branding", Journal of Applied Economic Sciences, Vol. 2, No.8, pp. 235-P.253. (SCOPUS)
2009	C-L Lee, R. Decker (2009) “A systematic analysis of preference change in co-branding”, Journal of Applied Economic Sciences, Vol. 1, No, 7, pp. 36-44. (SCOPUS)

	Conference Papers
2024	C-L Lee (2024), "A quantitative analysis of service co-branding alliances," 2024 International Conference on Service Science and Innovation, Taipei.
2024	C-L Lee, C.-S. Lin (2024), "Discussing the Influences of Athlete–Brand Consistency and Athlete–Product Similarity on Young Consumers’ Evaluations,” 2024 ISMS INFORMS Marketing Science Conference, Sydney. (accepted for presentation)(管二學門推薦參加之會議)
2023	C-L Lee, R. Decker (2023), "The impact of integration level on the attribution processes in co-branded services," 2023 AMA Winter Academic Conference, Nashville, United States.(Virtual) (管二學門推薦參加之會議)
2022	C-L Lee (2022), "How Does Bundling Affect Consumer Evaluation of Cobranded Services?," 2022 ISMS INFORMS Marketing Science Conference, The University of Chicago (Booth School of Business), United States.(Virtual) (管二學門推薦參加之會議)
2019	C-L Lee (2019), "Consumer Evaluation of Co-branded Services," Frontiers in Service Conference 2019, National University of Singapore, Singapore. (管二學門推薦參加之會議)
2016	C-L Lee (2016), "Negative spillover effects in co-branding service failures: the impact of stereotype change, " 2016 Management Theory and Practice Conference, held by NTU Management Review (TSSCI) and Kyoto University, Kyoto, Japan. (獲推薦論文獎)
2013	C-L Lee (2013), “Marketing ethics on organic (natural) food channel- the case of the Leezen company”, 2013 Conference on Heart-mind Education and Environmental Sustainability, Taipei, Taiwan.

	Research projects
2016	哪種產品適合發展雙品牌？論產品類別涉入度對雙品牌成功之影響。
2015	雙品牌服務失敗的負面溢出效果: 刻板印象改變理論的角色。
2013	雙品牌下服務失敗的外溢效果-建模與分析。
2012	雙品牌下消費者信念調整與夥伴選擇決策的一個連結：刻板印象改變理論。
2010	雙品牌下消費者基礎的品牌權益: 一個特定的態度性衡量。

	Education / Professional Experiences
2018	助研究員/商業發展研究院
2010	助理教授/政治大學企管系 2010-2018
2009	PhD in Business Administration, Bielefeld University, Germany
2004	市場分析師/國際數據資訊(IDC) 2002-2004
2001	台灣大學國企所
1999	中興法商企管系

	Honors / Awards
2015	German Academic Exchange Service (DAAD), Visiting Scholar Grant

臺灣科技大學