Chia-Lin Lee

	Chia-lin Lee Assistant Professor Personal website
	Office:	MA-Building 203
	Lab:	Branding & Marketing Analytics Lab (T2-302-1)
	Office hours:	三16:30-18:20 Wed
	Phone:	886-2-2737-6789
	E-mail:	chialin@ntust.edu.tw
	Education:	PhD in Business Administration, Bielefeld University, Germany
	Research:	Analytical Modeling, Branding, Consumer Economics, Customer Experience, Marketing
	Courses:	Brand Management, Introduction to Statistics

	Journal Papers
2022	The impact of voluntary assurance of CSR reports on firms' operating performance: Evidence from Taiwan. Managerial and Decision Economics (accepted, forthcoming)
2017	Co-branding Partner Selection: The Importance of Belief Revision. Journal of Business Economics and Management, 17(4): 546-563
2017	Examining the Impact of Co-branding Service Failures on Consumer Evaluations. Asia Marketing Journal, 19(3): 19-44
2014	Is Co-branding A Double-edged Sword for Brand Partners?. European Research Studies Journal, 17(4), 19-34

	Research projects
2016	哪種產品適合發展雙品牌？論產品類別涉入度對雙品牌成功之影響。
2015	雙品牌服務失敗的負面溢出效果: 刻板印象改變理論的角色。
2013	雙品牌下服務失敗的外溢效果-建模與分析。
2012	雙品牌下消費者信念調整與夥伴選擇決策的一個連結：刻板印象改變理論。
2010	雙品牌下消費者基礎的品牌權益: 一個特定的態度性衡量。

	Education / Professional Experiences
2018	助研究員/商業發展研究院
2010	助理教授/政治大學企管系 2010-2018
2009	PhD in Business Administration, Bielefeld University, Germany
2004	市場分析師/國際數據資訊(IDC) 2002-2004
2001	台灣大學國企所
1999	中興法商企管系

	Honors / Awards
2015	German Academic Exchange Service (DAAD), Visiting Scholar Grant

臺灣科技大學