Li-Huei Sheng
 |
Li-Huei Sheng |
|
| Office: | MA-Building 515 | |
| Lab: | Global Marketing Innovation, MA-505 | |
| Office hours: | 五14:00-16:00 Fri | |
| Phone: | 886-2-2730-3285 | |
| E-mail: | msheng@mail.ntust.edu.tw | |
| Education: | PhD, University of Minnesota, Twin Cities, US | |
| Research: | Future marketing, Omni Science/Presence, Global marketing innovation, International marketing, High-tech marketing, Consumer behavior, Digital marketing, Circular marketing economy, MNCs' New Product Innovativeness, Breakthrough Innovations, Disruptive Innovations/Technologies, Reverse Innovation/Engineering, Sustainable Consumption Behavior, Dual Innovations | |
| Courses: | Global Marketing innovation, International Marketing, High-tech Marketing, Internet Marketing, E-commerce, Management and Management Ethics, International Business Management, Creativity and Management | |
| Journal Papers | |
| 2025 | AI Chatbot, Human, and In‐Between: Examining the Broader Spectrum of Technology‐Human Interactions in Driving Customer‐Brand Relationships across Experience and Credence Services. Psychology and Marketing, 42, 1051-1071, 2025. (SSCI, 2023 Impact Factor: 8.9, Ranking: 18/304 (Top 6% in Business JCR). |
| 2024 | A servant leadership and knowledge co-creation for IT/IS Exploration-Exploitation Innovation in the B2B Enterprise Context. Journal of Enterprise Information Management, 2024. (SSCI, 2022 Impact Factor: 6.5; Ranking 16/84, 81.55%, Q1 in Information Science) |
| 2023 | Institutional behavior mechanism: Exploring the impacts of macro-environmental stimuli on continued digital payment adaptation behavior. Computers in Human Behavior, 149, 107923, 2023. (SSCI, 2022 Impact Factor: 9.9; Q1 in Business) |
| 2022 | Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process. Journal of Retailing and Consumer Services, 66, 102947, 2022. (SSCI, 2021 Impact Factor: 10.972; Ranking 16/154, 89.94%, Q1 in Business) |
| 2023 | ICT Team Dual-Innovations in the Micro-Level of Circular SC Management: Explicit-Tacit Knowledge. IEEE Transactions on Engineering Management, 2023. (SSCI, 2021 Impact Factor: 8.702; Ranking 33/228, 85.75%, Q1 in Management; Ranking 30/154, 80.84%, Q1 in Business) |
| 2022 | Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia. Electronic Commerce Research, 2022. (SSCI, 2021 Impact Factor: 3.462) |
| 2022 | Responding to a disruptive health crisis for higher education institutions: Service quality and perceived safety effects on student satisfaction. Journal of Marketing for Higher Education, 2022, SSCI, Impact Factor: 3.906; Ranking 50/270, 81.67%, Q1 in Education & Educational Research) |
| 2022 | The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective. Journal of Small Business Management, 2022. (SSCI, 2021 Impact Factor: 6.881; Ranking 58/228, 74.78%, Q2 in Management) |
| 2021 | Supply chain survivability in crisis times through a viable system perspective: Big data, knowledge ambidexterity, and the mediating role of virtual enterprise. Journal of Business Research, 137, 567-578, 2021. (SSCI, 2022 Impact Factor: 11.3; Ranking 17/154, 89.29%, Q1 in Business) |
| 2021 | Ride-hailing apps’ continuance intention among different consumer groups in Indonesia: The role of personal innovativeness and perceived utilitarian and hedonic value. Asia Pacific Journal of Marketing and Logistics, 33(5), 1195-1219, 2021. (SSCI, 2021 Impact Factor: 4.643; Ranking 85/154, 45.13%, Q3 in Business) |
| 2020 | Toward Business Process Innovation in the Big Data Era: A Mediating Roles of Big Data Knowledge Management. Big Data, 8(6), 464-477, 2020. (SCI, 2021 Impact Factor: 4.426; Ranking 20/110, 82.27%, Q1 in Computer Science, Theory & Method) |
| 2020 | Knowledge exploration–exploitation and information technology: Crisis management of teaching–learning scenario in the COVID-19 outbreak. Technology Analysis & Strategic Management, 33(8), 927-942, 2020. (SSCI, 2021 Impact Factor: 3.745) |
| 2020 | Dynamic capabilities for smart manufacturing transformation by manufacturing enterprises. Asian Journal of Technology Innovation, 28(3), 403-426, 2020. (SSCI, 2021 Impact Factor: 1.769) |
| 2020 | To assess smart manufacturing readiness by maturity model: A case study on Taiwan enterprises. International Journal of Computer Integrated Manufacturing, 33(1), 102-115, 2020. (SCI, 2021 Impact Factor: 4.42; Ranking 26/87, 70.69%, Q2 in Operations Research & Management Science) |
| 2019 | Impact of subsidiaries' cross-border knowledge tacitness shared and social capital on MNCs’ explorative and exploitative innovation capability. Journal of International Management, 25(4), 1-16, 2019. (SSCI, 2022 Impact Factor: 6.1, Q2 in Management) |
| 2019 | Foreign tacit knowledge and a capabilities perspective on MNEs' product innovativeness: Examining source-recipient knowledge absorption platforms. International Journal of Information Management, 44, 154-163, 2019. (SSCI, 2022 Impact Factor: 20) (Single Author) |
| 2017 | A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environments. Industrial Marketing Management, 65, 28-38, 2017. (SSCI, 2021 Impact Factor: 10.3; Ranking 32/228, 86.18%, Q1 in Management; Ranking 29/154, 81.49%, Q1 in Business) (Single Author) |
| 2016 | Rethinking organizational learning orientation on radical and incremental product innovation in high-tech firms. Journal of Business Research, 69 (6), 2302-2308, 2016. (SSCI, 2022 Impact Factor: 11.3; Ranking 17/154, 89.29%, Q1 in Business) |
| 2015 | Knowledge sharing and firm performance: The role of social networking site and innovation capability. Technology Analysis & Strategic Management, 28(3), 335-347, 2015. (SSCI, 2021 Impact Factor: 3.745; Ranking 140/228) |
| 2015 | An Exploratory Study of Knowledge Creation and Sharing in Online Community: A Social Capital Perspective. Total Quality Management & Business Excellence, 26(1-2), 93-107, 2015. (SSCI, 2021 Impact Factor: 4.168) |
| 2015 | The Synergetic Effect of Multinational Corporation Management’s Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia. Journal of International Marketing, 23(2), 94-110, 2015. (SSCI, 2022 Impact Factor: 8.531) |
| 2014 | A study of renal function influence by integrating cloud-based manometers and physician order entry systems. Journal of the Chinese Medical Association, 77(12), 642-647, 2014. (SCI, 2021 Impact Factor: 3.396) |
| 2013 | First drive-through pharmacy services in Taiwan. Journal of the Chinese Medical Association, 76(1), 37-41, 2013. (SCI, 2021 Impact Factor: 3.396; Ranking 71/172, 59.01%, Q2) |
| 2013 | Knowledge Barriers, Knowledge Transfer, and Innovation Competitive Advantage in Healthcare Settings. Management Decision, 51(3), 461-478. (SSCI, 2021 Impact Factor: 5.589) |
| 2012 | Product Attributes and Brand Equity in the Mobile Domain: The Mediating Role of Customer Experience. International Journal of Information Management, 32(2), 139-146, 2012. (SSCI, 2022 Impact Factor: 20) |
| 2012 | The Utilitarian and Social Dual Presence in Web 2.0 Services. Total Quality Management & Business Excellence, 23(8), 875-890, 2012. (SSCI, 2021 Impact Factor: 4.168) |
| 2014 | The Asymmetric Effect of Online Social Networking Attribute-level Performance. Industrial Management & Data Systems, 111(7), 1065-1086, 2011. (SCI, 2021 Impact Factor: 4.803) |
| 2005 | The Wired Mother. Technovation, 25(9), 1071-1077, 2005. (SSCI, 2022 Impact Factor: 12.5) (Single Author) |
| Conference Papers | |
| 2019 | Innovation, Entrepreneurship, and knowledge Academy Conference, June 11-13, Verona, Italy. |
| 2018 | American Marketing Associaton Academy Conference, Boston, USA. |
| 2017 | American Marketing Association Academy Conference, San Francisco, USA. |
| 2015 | American Marketing Association Academy Conference, Chicago, USA. |
| 2014 | INFORMS, San Francisco, California, USA |
| 2013 | INFORMS, Minneapolis, Minnesota, USA |
| 2012 | Global Entrepreneurship Innovation Management Conference, Valencia, Spain. |
| Articles in Books | |
| 2025 | Embracing Cross-Border Digital Payment in Southeast Asia: Current Development and Future Outlook, in the book: Future Impact of Asian Economies published by Springer Nature.NSTC |
| 2005 | Sheng, M.L. (2005). Global Integrated Supply Chain Implementation: The Challenges of E-procurement. In B. Unhelkar & Y. Lan (Eds.), Global Integrated Supply Chain Systems: Analysis and Design (pp. 83-96). Idea Group Publishing: PA, USA |
| Research Projects | |
| 2022 | Ministry of Science and Technology, 111-2410-H-011-016-MY2 |
| 2020 | Ministry of Science and Technology, 109-2410-H-011-009-MY2 |
| 2020 | Ministry of Science and Technology, 109-2918-I-011-006 |
| 2018 | Ministry of Science and Technology, ,107-2410-H-011-009-MY2 |
| Honors and Awards | |
| 2024 | 2024 World’s Top 2% Scientists |
| 2023 | 2023 World’s Top 2% Scientists |
| Education / Professional Experiences | |
| 2014 | Visiting Scholar, University of California, Berkeley, US, 2014 - 2015 |
| 2006 | Visiting Scholar, Peking University, China |
| 2005 | Visiting Scholar, Beijing Foreign Studies University, China |
| 2003 | Assistant Professor, Hamline University, Minnesota, US 2003 - 2008 |
