Jump to the main content block
  1. Home
  2. Haw-Yi Liang

Haw-Yi Liang

o

Haw-Yi Liang
Assistant Professor
 
Office:  MA-Building 409
Lab:  Consumer and Business Services Marketing Laboratory,MA-403
Office hours: 二15:30-17:00 Tue 三15:30-17:00 Wed
Phone: 886-2-2737-6739
E-mail:  hawyi@mail.ntust.edu.tw
Education: PhD in Marketing, National Taiwan University
Research:  Customer Services Marketing,B2B and Channel Marketing,CSR and Cause Marketing,Digital Marketing
Courses:  Marketing Management,Omni-channel Marketing,Brand Management
Journal Papers
2021 En-Yi, Chou, Haw-Yi Liang*, and Jiun-Sheng Chris Lin (2021), “Believe to go the extra mile: Exploring the influences of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, Vol. 31, No. 6, pp. 845-867 (SSCI, Impact factor = 3.415; Corresponding author)
2020 Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin (2020), “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768; First author)
2011 Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, Vol. 21, No. 4, pp. 350-372 (SSCI, Impact Factor = 3.100)
   
Conference Papers
2019 Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), “Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior”, Academy of Marketing Science World Marketing Congress (AMS WMC), Edinburgh, Scotland, July, 2019
2018 Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2018), “The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees”, Academy of Marketing Science World Marketing Congress (AMS WMC), Porto, Portugal, June, 2018
2017 Jiun-Sheng Chris Lin, Haw-Yi Liang, and Chih-Ying Chu (2017), “Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality”, Academy of Marketing Science World Marketing Congress (AMS WMC), Christchurch, New Zealand, June, 2017
2016 Jiun-Sheng Chris Lin, Haw-Yi Liang and Chih-Ying Chu (2016), “What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, American Marketing Association Service Research Conference (AMA SERVSIG), Maastricht, Netherlands, June, 2016
   
Education / Professional Experiences
2021 Postdoc Fellow, Graduate Institute of International Business, National Taiwan University
2021 PhD, Graduate Institute of International Business, National Taiwan University
2014 Product Manager, Ubiqconn Technology
2009 Product Manager, Getac Technology