Journal Papers Journal quality ranking according to the Australian Business Deans Council (ABCD)
2021	Nguyen, H., Martin, B. A., & Kerr, G. (2021). Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian Marketing Journal, 1-7, ABDC Journal Quality List Rating: A
2021	Martin, Brett, Jin, Hyun Seung, Wang, Di, Nguyen, Han, Zhan, Kai, & Wang, Ying Xian (2020) The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management, 44, pp. 108-111, ABDC Journal Quality List Rating: A
2014	Nguyen, H. (2014). Advertising Appeals and Cultural Values in Social Media Commercials in UK, Brasil and India: Case Study of Nokia and Samsung. International Journal of Humanities and Social Sciences, 8(8), 2414-2422.
	Conference Papers
2022	Nguyen, H. (2023). Materialistic Cues Make People Donate Money. Competitive paper (virtual component). 2023 American Marketing Association (AMA) Winter Academic Conference.
2014	Nguyen, H. (2014). Advertising appeals and effectiveness in social media banner advertising. A cross-cultural study of India, Finland, Sweden and Vietnam. 2014 Australian & New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium. .
	Education / Professional Experiences
2022	Tutor, Marketing Communication, Queensland University of Technology
2022	Guest Lecturer, Message Appeals, Marketing Communication, Queensland University of Technology
2022	Research Assistant, Ajman University
2021	Research Associate, Queensland University of Technology
2021	Tutor, International Marketing, Queensland University of Technology
2021	Tutor, International Business, University of the Sunshine Coast
2020	Tutor, International Marketing, University of the Sunshine Coast
2020	Lecturer and Tutor, International Business, University of the Sunshine Coast
2019	Research Assistant, Queensland University of Technology
2019	Tutor, Management, Queensland University of Technology
2019	Zoom Tutor, Integrated Marketing Communication, Queensland University of Technology
2019	Guest Lecturer, Consumer Behaviour, Queensland University of Technology
2012	Research Assistant, Vaasa University
2019	PhD Queensland University of Technology, Australia
2013	Master of Science in Economics and Business Administration, Vaasa University, Finland
2011	Bachelor of Business Administration, Arcada University Applied Sciences, Finland
2006	Bachelor of Art, English Linguistics and Literature, Vietnam National University – Ho Chi Minh City University of Social Sciences and Humanities, Viet Nam.
	Honours / Awards
2016	Best Marketing Paper at Doctoral Showcase Colloquium hosted by University of Melbourne (an Australia-wide Doctoral Showcase Colloquium)
2016	Travel Grant ($1000-University of Melbourne)
2018	Queensland University of Technology Excellence Top-Up Scholarship
2018	Queensland University of Technology Scholarship for PhD tuition and living cost
2016	Queensland University of Technology Business School Scholarship for PhD tuition fee and living cost