NGUYEN THI MAI HAN Assistant Professor |
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Office: | MA-406 | |
Lab: | ||
Office hours: | 一14:00-15:00 Mon 二14:00-15:00 Tue | |
Phone: | 886-2-2730-3654 | |
E-mail: | mai.han@mail.ntust.edu.tw | |
Education: | PhD in Queensland University of Technology, Australia. | |
Research: | brand-related user-generated content, consumer research especially individual differences and cross cultures, sustainable consumption, artificial intelligence acceptance. | |
Courses: | Marketing Theory, Integrated Marketing Communication and Strategic Marketing |
Journal Papers Journal quality ranking according to the Australian Business Deans Council (ABCD) |
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2021 | Nguyen, H., Martin, B. A., & Kerr, G. (2021). Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian Marketing Journal, 1-7, ABDC Journal Quality List Rating: A |
2021 | Martin, Brett, Jin, Hyun Seung, Wang, Di, Nguyen, Han, Zhan, Kai, & Wang, Ying Xian (2020) The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management, 44, pp. 108-111, ABDC Journal Quality List Rating: A |
2014 | Nguyen, H. (2014). Advertising Appeals and Cultural Values in Social Media Commercials in UK, Brasil and India: Case Study of Nokia and Samsung. International Journal of Humanities and Social Sciences, 8(8), 2414-2422. |
Conference Papers | |
2022 | Nguyen, H. (2023). Materialistic Cues Make People Donate Money. Competitive paper (virtual component). 2023 American Marketing Association (AMA) Winter Academic Conference. |
2014 | Nguyen, H. (2014). Advertising appeals and effectiveness in social media banner advertising. A cross-cultural study of India, Finland, Sweden and Vietnam. 2014 Australian & New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium. . |
Education / Professional Experiences | |
2022 | Tutor, Marketing Communication, Queensland University of Technology |
2022 | Guest Lecturer, Message Appeals, Marketing Communication, Queensland University of Technology |
2022 | Research Assistant, Ajman University |
2021 | Research Associate, Queensland University of Technology |
2021 | Tutor, International Marketing, Queensland University of Technology |
2021 | Tutor, International Business, University of the Sunshine Coast |
2020 | Tutor, International Marketing, University of the Sunshine Coast |
2020 | Lecturer and Tutor, International Business, University of the Sunshine Coast |
2019 | Research Assistant, Queensland University of Technology |
2019 | Tutor, Management, Queensland University of Technology |
2019 | Zoom Tutor, Integrated Marketing Communication, Queensland University of Technology |
2019 | Guest Lecturer, Consumer Behaviour, Queensland University of Technology |
2012 | Research Assistant, Vaasa University |
2019 | PhD Queensland University of Technology, Australia |
2013 | Master of Science in Economics and Business Administration, Vaasa University, Finland |
2011 | Bachelor of Business Administration, Arcada University Applied Sciences, Finland |
2006 | Bachelor of Art, English Linguistics and Literature, Vietnam National University – Ho Chi Minh City University of Social Sciences and Humanities, Viet Nam. |
Honours / Awards | |
2016 | Best Marketing Paper at Doctoral Showcase Colloquium hosted by University of Melbourne (an Australia-wide Doctoral Showcase Colloquium) |
2016 | Travel Grant ($1000-University of Melbourne) |
2018 | Queensland University of Technology Excellence Top-Up Scholarship |
2018 | Queensland University of Technology Scholarship for PhD tuition and living cost |
2016 | Queensland University of Technology Business School Scholarship for PhD tuition fee and living cost |