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Han Nguyen

NGUYEN THI MAI HAN
Assistant Professor

      
Office:  MA-406
Lab:   
Office hours: 一14:00-15:00 Mon 二14:00-15:00 Tue
Phone: 886-2-2730-3654
E-mail:  mai.han@mail.ntust.edu.tw
Education: PhD in Queensland University of Technology, Australia.
Research:  brand-related user-generated content, consumer research especially individual differences and cross cultures, sustainable consumption, artificial intelligence acceptance.
Courses:  Marketing Theory, Integrated Marketing Communication and Strategic Marketing
                                                                                                                                                          
Journal Papers
Journal quality ranking according to the Australian Business Deans Council (ABCD)
2021 Nguyen, H., Martin, B. A., & Kerr, G. (2021). Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media. Australasian Marketing Journal, 1-7, ABDC Journal Quality List Rating: A
2021 Martin, Brett, Jin, Hyun Seung, Wang, Di, Nguyen, Han, Zhan, Kai, & Wang, Ying Xian (2020) The influence of consumer anthropomorphism on attitudes towards artificial intelligence trip advisors. Journal of Hospitality and Tourism Management44, pp. 108-111, ABDC Journal Quality List Rating: A
2014 Nguyen, H. (2014). Advertising Appeals and Cultural Values in Social Media Commercials in UK, Brasil and India: Case Study of Nokia and Samsung. International Journal of Humanities and Social Sciences, 8(8), 2414-2422.
Conference Papers
2022 Nguyen, H. (2023). Materialistic Cues Make People Donate Money. Competitive paper (virtual component). 2023 American Marketing Association (AMA) Winter Academic Conference.
2014 Nguyen, H. (2014). Advertising appeals and effectiveness in social media banner advertising. A cross-cultural study of India, Finland, Sweden and Vietnam. 2014 Australian & New Zealand Marketing Academy (ANZMAC) Doctoral Colloquium. .
Education / Professional Experiences
2022 Tutor, Marketing Communication, Queensland University of Technology
2022 Guest Lecturer, Message Appeals, Marketing Communication, Queensland University of Technology
2022 Research Assistant, Ajman University
2021 Research Associate, Queensland University of Technology
2021 Tutor, International Marketing, Queensland University of Technology
2021 Tutor, International Business, University of the Sunshine Coast
2020 Tutor, International Marketing, University of the Sunshine Coast
2020 Lecturer and Tutor, International Business, University of the Sunshine Coast
2019 Research Assistant, Queensland University of Technology
2019 Tutor, Management, Queensland University of Technology
2019 Zoom Tutor, Integrated Marketing Communication, Queensland University of Technology
2019 Guest Lecturer, Consumer Behaviour, Queensland University of Technology
2012 Research Assistant, Vaasa University
2019 PhD Queensland University of Technology, Australia
2013 Master of Science in Economics and Business Administration, Vaasa University, Finland
2011 Bachelor of Business Administration, Arcada University Applied Sciences, Finland
2006 Bachelor of Art, English Linguistics and Literature, Vietnam National University – Ho Chi Minh City University of Social Sciences and Humanities, Viet Nam.
Honours / Awards
2016 Best Marketing Paper at Doctoral Showcase Colloquium hosted by University of Melbourne (an Australia-wide Doctoral Showcase Colloquium)
2016 Travel Grant ($1000-University of Melbourne)
2018 Queensland University of Technology Excellence Top-Up Scholarship
2018 Queensland University of Technology Scholarship for PhD tuition and living cost
2016 Queensland University of Technology Business School Scholarship for PhD tuition fee and living cost