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Shu-Che Chi

Shu-Che Chi
Associate Professor 
Office:  Cheng-Sin Building E307(Hwa Hsia Campus)
Lab:   
Office hours: 三13:30-15:00 Wed (Please make an appointment first)
Phone: +8862-89415100#4318(Hwa Hsia Campus)
E-mail:  scchi@mail.ntust.edu.tw,scchi481008@gmail.com
Education: PhD in Program of Institute of Business Administration, National Taipei University of Technology, Taiwan
Research:  Marketing Channel, Digital Marketing, MarTech, Training Planning and Evaluation, Competency Analysis, Competency-Based Program Development
Courses: 
Journal Papers
2022 heng-Ying Chang, Shu-Che Chi*, Cheng-Yi Chang (2022),“ Specific assets investment as an intermediary variable to explore the impact of research on channel co-creation from the perspective of incentives- an example of a pet product store,” The Journal of Hsing Wu University，66，71-90。(TCI-HSS)
2022 Cheng-Ying Chang, Shu-Che Chi*, Cheng-Yi Chang (2022),“Research of the Impact of Promotional Incentive Choices on Consumers' Perceived Value and Purchase Intention,”The Journal of Hsing Wu University,65,141-158。(TCI-HSS)
2021 Cheng-Ying Chang, Shu-Che Chi*, Cheng-Yi Chang (2021),“Research on the Influence of Channel Incentive Strategies on Customer Participation among Channel Members－Take the distribution chain of pet products as an example,” The Journal of Hsing Wu University, 64, 145-162。(TCI-HSS)
2021 Cheng-Ying Chang, Shu-Che Chi*, Cheng-HungChang (2021),“The Impact of Shared Value and Logistics Service Quality on Consumer Relationship Commitment-Using E-commerce Platform Trust As an Intermediary Variable,”The Journal of Hsing Wu University, 63, 77-94。(TCI-HSS)
2017 Chien-Wen Wu, Heng-Hsing Chu*, You -Shyang Chen, Shu-Che Chi (2017),“ An ILS-Based Heuristic Algorithm for Solving the Spatial Planning Problem of Pre-Positioned Mobilization Warehouse,”Journal of Chung Cheng Institute of Technology, 46(1), 1-17。(EI)
研討會論文
2022 Shu-Che Chi, Cheng-Ying Chang, Cheng-Yi Chang (2022), " How to Successfully Develop Functional Conflict to Enhance Marketing Channels and Co-create Value : Channel Conflict Management Mechanism as the Pre-variable," Presentation and Proceedings The 2022 8th International Conference on Industrial and Business Engineering (ICIBE 2022), Macau, China, 2022/9/27~29, 2022. (Indexed by EI Compendex)
2021 Shu-Che Chi, Cheng-Ying Chang, Cheng-Yi Chang (2021), " Research on the Impact of Promotional Activities and Relationship Commitments on Customer Participation from the Perspective of Consumers," Presentation and Proceedings The 2021 7th International Conference on Industrial and Business Engineering (ICIBE 2021), Macau, China, 2021/9/27~29, 2021. (Indexed by EI Compendex)
2020 Shu-Che Chi, Cheng-Ying Chang, Cheng-Hung Chang (2020), " Is there only Competition in the Relationship between Supply Chain Members?," Presentation and Proceedings 2020 The 7th International Conference on Frontiers of Industrial Engineering (ICFIE 2020), Singapore, 2020/9/18~20, 2020. (Indexed by IEEE Xplore Online & EI Compendex)
2019 Shu-Che Chi, Cheng-Ying Chang, Cheng-Hung Chang (2019), " Exploring the application of both Internet of Things and artificial intelligence under the Omni channel from the perspective of drama theory," Presentation and Proceedings 2019 The 5th International Conference on Industrial and Business Engineering (ICIBE 2019), Hong Kong, 2019/9/27~29, 2019. (Indexed by EI Compendex)
Research Projects
2023 112學年度教育部「大專校院教學實踐研究計畫」-「學用合一」-建構職能導向課程與重視理解的課程設計(UbD)對學習成效評估之實踐：以電商經營與選品課程為例，教育部， 2023-08-01~2024-07-31，計畫主持人。
2022 111學年度教育部「大專校院教學實踐研究計畫」-融入問題導向學習與職能導向課程設計與實踐-以網路流量數據分析課程為例，教育部， 2022-08-01~2023-07-31，計畫主持人。
2022 111學年度補助大專校院辦理就業學程計畫-電商經營與行銷科技(Martech)人才培育學程，勞動部勞動力發展署北基宜花金馬分署，2022-07-01~2023-08-31，計畫主持人。
2021 110學年度補助大專校院辦理就業學程計畫-智慧商務與電商行銷數據分析人才培育學程，勞動部勞動力發展署北基宜花金馬分署，2021-07-01~2022-08-31，計畫主持人。