欒斌教授

	欒斌教授 (全球前 2% 頂尖科學家,113年教育部師鐸獎) Personal website
	研究室:	T2-408-4
	實驗室:	電子商務實驗室, T2-409
	Office hours:	休假研究請先email聯繫
	電話:	886- 2 -2737-6754
	E-mail:	luarn@mail.ntust.edu.tw
	最高學歷:	美國威斯康辛大學工業工程博士PhD in Industrial Engineering, University of Wisconsin-Madison, US
	研究範疇:	電子商務、網路行銷、區塊鏈應用、web 3.0
	講授課程:	電子商務、數位商業與行銷
	現任:	臺灣科技大學企業管理系專任教授

	期刊論文
• Journal quality ranking according to The Australian Business Deans Council (ABDC): A*: 6.9% A: 20.8% B: 28.4% C: 43.9% • Pin Luarn publications, c.f. Web of Science Highly Cited Papers, Google Scholar
2018	Pin Luarn, Hsien-Chih Kuo, Hong-Wen Lin (2018). "Analyzing User Preferences Using Facebook Fan Pages", Interfaces. 48:2 (2018) 166-175, https://doi.org/10.1287/inte.2017.0919 (SSCI, IF=0.889), ABDC Journal Quality List Rating: B
2017	Hong-Wen Lin, Pin Luarn and Yu-Ling Lin (2017). "Hierarchical Relationship of Negative Emotion Perception from Violent Video Games", Science, Technology & Society 22:2 (2017): 236–258, DOI: 10.1177/0971721817702281 (SSCI, IF=1.297), ABDC Journal Quality List Rating: B
2017	Yihsiung Su, Pin Luarn, Yue-Shi Lee, Show-Jane Yen (2017). "Creating an invalid defect classification model using text mining on server development", The Journal of Systems and Software. 125 (2017) 197–206, https://doi.org/10.1016/j.jss.2016.12.005 (SCI, IF=2.444)
2016	Pin Luarn, Yu-Ping Chiu (2016). "Influence of Network Density on Information Diffusion on Social Network Sites: The Mediating Effects of Transmitter Activity", Information Development. June 2016 vol. 32 no. 3 389-397. (SSCI, IF=0.787)
2016	Pin Luarn, Peng Huang, I-Jen Chen, Yu-Ping Chiu (2016). "Motivations to engage in Word-of-Mouth behavior on Social Network Sites", Information Development. September 2016 vol. 32 no. 4 1253-1265. (SSCI, IF=0.787)
2016	Rebecca Cherng-Shiow Chang, Hsi-Peng Lu, Peishan Yang, Pin Luarn (2016). "Reciprocal Reinforcement Between Wearable Activity Trackers and Social Network Services in Influencing Physical Activity Behaviors", JMIR Mhealth Uhealth. 2016 Jul 5;4(3):e84. doi: 10.2196/mhealth.5637. (SCIE, IF=4.636)
2015	Pin Luarn, Yu-Ping Chiu (2015). "Key Variables to Predict Tie Strength on Social Network Sites", Internet Research, 25(2), 218 - 238. (SSCI, IF=3.017, Highly Commended Paper Award of 2015) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A
2015	Pin Luarn, Hsien-Chih Kuo, Yu-Ping Chiu, Shu-Chen Chang (2015). "Social Support on Facebook: The Influence of Tie Strength and Gender Differences", International Journal of Electronic Commerce Studies. Vol.6, No.1, pp.37-50, 2015. (EI) NSC 101-2410-H-011-002.
2015	Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2015). "Why People Check-in: Motivation to Engage in Check-in Behavior", International Journal of Electronic Commerce. Vol. 19, No. 4, pp.21-46, 2015. (SSCI, IF=1.55) NSC 101-2410-H-011-002, ABDC Journal Quality List Rating: A
2015	Pin Luarn, Yu-Fan Lin, Yu-Ping Chiu (2015). "Influence of Facebook brand-page posts on online engagement", Online Information Review. 39, 4, 505 - 519 (2015). (SSCI, IF=1.443), ABDC Journal Quality List Rating: B
2014	欒斌、邱于平、趙光正 (2013)。故事行銷要素對Facebook中分享意願之影響，行銷評論，10(4)，1-15 Link
2014	欒斌、邱于平、楊荏傑、郭致妘 (2014)。全球品牌企業之社群媒體應用分析，電子商務研究，12(2)，121-142 Link
2014	Chao-Ching Shih, Tom M. Y. Lin, Pin Luarn (2014). SSCI--"Fan-centric social media: The Xiaomi phenomenon in China", BUSINESS HORIZONS, May 2014, Vol. 57 Issue 3, p349. (SSCI, Impact Factor 1.42, 51/116, BUSINESS), ABDC Journal Quality List Rating: C
2014	Fu-Yuan Chiang, Pin Luarn (2014). "Contractor Prequalification in Taiwan", Advanced Materials Research Vol. 905 (2014) pp 742-747 (EI) Link
2014	Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014). "The network effect on information dissemination on social network sites", Computers in Human Behavior , Vol.37, 2014, 1–8. (SSCI, Impact Factor 2.273), ABDC Journal Quality List Rating: B
2014	Sue-Ting Chang, Tom M. Y. Lin, Pin Luarn (2014) "The effects of word-of-mouth consistency on persuasiveness", Canadian Journal of Administrative Sciences, 31: 128–141 (2014)(SSCI, Impact Factor 0.547)
2014	Pin Luarn, Ai-Yun Hsieh (2014). "Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities", Online Information Review. 38, 7, 881 - 895 (2014). (SSCI, IF=1.443, Highly Commended Paper Award of 2014), ABDC Journal Quality List Rating: B
2013	Peng Huang, Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013, Jan). EI--"The Sources of Emotional and Informational Support on Social Networking Sites", Journal of Convergence Information Technology, 8(2), 462-468. (EI)
2012	Yu Fan Lin, Pin Luarn, Chang Yi Kao (2012), "A Production Capacity Management Platform Using M2M Horizontal Integration Technology in Connector Industry", Applied Mechanics and Materials, 220-223 期，pp.241-245. (EI)
2012	Hao-Chu Lin, Pin Luarn, Ren-Horng Ma, Chao-Wen Chen (2012), "Adaptive foresight modular design and dynamic adjustment mechanism: Framework and Taiwan case study", Technological Forecasting and Social Change, Vol. 9, No. 9, pp.1583–1591. (SSCI, Impact Factor 2.04), ABDC Journal Quality List Rating: A
2011	陳苡任, 欒斌, 陳鳳滿 (2011), "順勢扭轉—奧地利國寶KTM自行車的再造", 中山管理評論, 第19卷第1期. (TSSCI)
2010	欒斌, 詹博仁 (2010), "影響企業部落格瀏覽者行為意向因素之探討", 行銷評論, 7 卷4 期，pp.471-497.
2010	Juo, W.-J. and Luarn, P. (2010) "The Role of Trust in Technology within the TAM in the Context of NFC Mobile Payment", Journal of Information and Optimization Sciences., 31(4)pp.875-896. (EI)
2009	Luarn, P. and Huang, K.-L. (2009) "Factors Influencing Government Employee Performance via Information Systems Use: An Empirical Study", Electronic Journal of e-Government, Vol. 7(3), pp.227-240. (2011 年被收錄於聯合國公共行政網路UNPAN)
2008	Chan H.-H., Luarn, P.and Chan, I.-J. (2008), "The effects of B to C website characteristics on female shopping behaviors", INTERNATIONAL JOURNAL OF PSYCHOLOGY, Vol. 43 (3-4), pp.132-133. (SSCI)
2007	Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2007), "Critical success factors in introducing e-learning: user perspectives", International Journal of Information Technology and Management, Vol. 6, No. 2/3/4, pp. 209-231
2007	Ching-Jong Liao, Chao-Tang Tseng, Pin Luarn (2007), "A Discrete Version of Particle Swarm Optimization for Flowshop Scheduling Problems", Computers and Operations Research, Vol. 34, 3099 – 3111 (SCI, Impact Factor 1.718 本篇為高引用論文，被引用次數354次), ABDC Journal Quality List Rating: A
2006	Hsin-Hui Lin & Pin Luarn (2006), "顧客導向觀點之行動服務系統成功概念模式", 行銷評論, 3 卷1 期，pp.609-632. Link
2006	Yi-Shun Wang, Hsin-Hui Lin & Pin Luarn(2006), "Predicting Consumer Intention to Use Mobile Service", Information Systems Journal, Vol. 16, pp.157–179(SSCI, Impact Factor 1.33本篇為高引用論文，被引用次數368次), ABDC Journal Quality List Rating: A*
2006	Pin Luarn, Max I Jen Chen and Peter Kai Yang Lo (2006), "An Exploratory Study of the Critical Success Factors of One-to-One Web-Marketing: User Perspectives", Journal of Internet Commerce, Vol. 5(3), pp. 147-178
2005	Pin, Luarn, Tom, M. Y. Lin, Peter, K. Y. Lo (2005), "Non-enforceable Implementation of Enterprise Mobilization - an Exploratory Study of the Critical Success Factors", Industrial Management & Data Systems, Vol. 105, No. 6, pp. 786-814. (SCI, Impact Factor 1.504 )
2005	Tom M.Y. Lin, Pin Luarn and Yun Kuei Huang (2005), "Effect of Internet Book Reviews on Purchase Intention: A Focus Group Study", The Journal of Academic Librarianship, Vol. 31, Number 5, pp. 461–468. (SSCI, Impact Factor 1.034)
2005	Pin Luarn & Hsin-Hui Lin (2005),"Toward an Understanding of the Behavioral Intention to Use Mobile Banking", Computers in Human Behavior, Vol.21, 873–891 (SSCI, Impact Factor 2.27,本篇為高引用論文，被引用次數880次), ABDC Journal Quality List Rating: B
2004	Lin, M. Y. , Luarn, P. and Lo, K. Y. (2004), "Internet Market Segmentation-An Exploratory Study of Critical Success Factors," Marketing Intelligence & Planning, Volume 22 No.6; pp.601-622.
2004	欒斌, 李靜怡 (2004), "手機使用者對手機行動上網之創新抵制來源因素探討", 行銷評論, 1 卷1 期，pp.21-36.
2003	Luarn, P. and Lin, H. H. (2003), "A Customer Loyalty Model for E-Service Context," Journal of Electronic Commerce Research, 4(4), 156-167. (SSCI, Impact Factor 0.72, 本篇為高引用論文，被引用次數273次), , ABDC Journal Quality List Rating: B
2003	Luarn, P., Lin, M. Y. and Lo, K. Y. (2003), "An Exploratory Study of Advancing Mobilization in the Life Insurance Industry: The Case of Taiwan' Nan Shan Life Insurance Corporation,"Internet Research: Electronic Networking Applications and Policy, Vol. 13, No. 4, pp. 297-310. (SCI, Impact Factor 0.690), ABDC Journal Quality List Rating: A Link

	研討會論文
2017	Pin Luarn*, Hong-Wen Lin, & Ya-Cing Jhan. (2017, Jul). Analysis of potential consumer demand for wristband smart devices. 27th International Conference on the Pacific Rim Management, California, USA.
2016	Pin Luarn, Hong-Wen Lin, & Ya-Cing Jhan. (2016, Jul). What do fans want? Categorizing the preferences of Facebook fan page users. 2016 International Conference on E-Education, E-Business, E-Management and E-Learning (IC4E), Boston, USA.
2015	Pin Luarn, & Yu-Ping Chiu. (2015, Jul). Social recommendations for facebook brand pages. International Conference on Internet Studies, Tokyo, Japan. MOST 103-2410-H-011-007.
2014	Pin Luarn, Jen-Chieh Yang, Yu-Ping Chiu (2014 January). An Exploratory Study of the Motives Engaged in the Dissemination of Social Word-of-Mouth via Mobile Device. Hawaii International Conference on System Sciences (HICSS). Hilton Waikoloa, Big Island, Hawaii.
2014	Pin Luarn and Yu-Ping Chiu (2014). The Advertising Effectiveness on Mobile Advergame: Competitive Advergame and Social Advergame. International Conference on the Pacific Rim Management. Rosemead, California, USA.
2014	Pin Luarn, Yu-Ping Chiu, and Shu-Chen Chang (2014). The boundary of social network size on Facebook. International Conference on Internet Studies, Singapore.
2013	Pin Luarn, Yu-Ping Chiu, Jen-Chieh Yang (2013 July). Network effect: Information diffusion in social networking site. International Conference on the Pacific Rim Management. Las Vegas, Nevada, USA.
2013	欒斌、林玉凡、邱于平、楊荏傑、吳珮瑜、陳虹君(2013)。探討關鍵粉絲之訊息偏好－以X百貨之Facebook粉絲專頁為例。第十九屆資訊管理暨實務研討會，國立台中科技大學。
2013	欒斌、林玉凡、邱于平、楊荏傑、陳定群、宋柏頡(2013)。探討Facebook粉絲專頁經營者發佈訊息之效果-以呈現方式、呈現內容與呈現時間為研究。2013管理新思維學術研討會，國立台灣科技大學。

	研究計畫
2017	何謂高度熱門貼文? 建構Facebook粉絲專頁貼文熱門程度準則之運算模式(106-2410-H-011-007-), Ministry of Science and Technology
2016	物聯網智慧型裝置使用者潛在需求與創新商業模式之探討(105-2410-H-011-007-), Ministry of Science and Technology
2016	4G社群口碑族群研析計畫, Information Industry Promotion Council
2016	4G線上影音消費偏好族群分析, Information Industry Promotion Council
2015	應用Facebook粉絲專頁內容建構社群網站推薦機制(104-2410-H-011-015-), Ministry of Science and Technology
2015	物聯網智慧感測裝置之使用者客製化服務平台, Foxlink Precision Industrial Co, (Co-Investigator)
2014	人際關係發展階段對Facebook 互動行為之影響(103-2410-H-011-007-), Ministry of Science and Technology
2013	影響行動行銷效果之研究-以行動式廣告遊戲探討 (NSC 102-2410-H-011-012), Ministry of Science and Technology
2012	社群網路的群聚性、連結強度與資訊傳遞效果之研究 (NSC 101-2410-H-011-002), Ministry of Science and Technology

	專書
2017	欒斌、陳苡任（2017）。應用與科技發展。滄海出版社，台灣
2016	欒斌、陳苡任（2016）。網路行銷：理論、實務與CEO證照.滄海出版社，台灣

	獲獎/榮耀
2024	入選史丹佛大學於2024年9月發布的2024年「全球前 2% 頂尖科學家榜單（World’s Top 2% Scientists）」
2024	113年教育部師鐸獎
2023	入選史丹佛大學於2023年10月發布的2023年「全球前 2% 頂尖科學家榜單（World’s Top 2% Scientists）」
2015	“Highly Commended Paper Award of 2015” for the article “Key Variables to Predict Tie Strength on Social Network Sites", Internet Research” by the publisher Emerald.
2014	“Highly Commended Paper Award of 2014” for the article “Speech or silence: The effect of user anonymity and member familiarity on the willingness to express opinions in virtual communities” by the publisher Emerald.
2009	NTUST Teaching Excellence Award

	學歷/經歷
2016	國立台灣科技大學管理學院院長
2014	Babson College/Symposium for Entrepreneurship Educators
2011	國立台灣科技大學管理學院副院長/EMBA執行長.
2009	國立台灣科技大學學務長
2006	Harvard Business School Program for Case Method & Participant Centered Learning
2000	趨勢科技、長榮航空、元大證券、大華證券、台新銀行、華信銀行、公賣局、中華工程、工研院、調查局、台北之音等企業與機構演講
1996	思訊電腦、嘉寶自然實業、衛普電腦台、台灣電力公司等企業顧問。
1995	衛普電腦台「大競技場」、「科技三國誌」、「電腦科技廣場」、「科技零時差」主持人。
1994	空中商專「辦公室自動化」主講教授
1993	PhD, University of Wisconsin-Madison
1990	美國威爾康辛大學研究助理, Research Associate, University of Wisconsin, US
1990	University of Wisconsin-Madison M. S. IE
1988	長庚醫院電腦處程式設計師

國立台灣科技大學