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盛麗慧教授

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盛麗慧
教授 (全球前 2% 頂尖科學家)

研究室:  MA-Building 515
實驗室:  全球行銷創新實驗室, MA-505
Office hours: 18:00-19:00 Tue,四18:00-19:00 Thu
電話: 02-2737-3285
E-mail:  msheng@mail.ntust.edu.tw
最高學歷: 美國明尼蘇達大學博士
研究範疇:  Future marketing, Global marketing innovation, International marketing, High-tech marketing, Consumer behavior, Digital marketing, Omni-marketing, circular marketing economy, 
MNCs' New Product Innovativeness, Breakthrough Innovations, Disruptive Innovations/Technologies, Reverse Innovation/Engineering
講授課程:  國際行銷、全球行銷創新、高科技行銷、創意與管理、全球企業管理、電子商務與網路行銷
現任:  臺灣科技大學企業管理系專任教授
期刊論文
2024 Sheng, M.L. and Saide, S (2024). A servant leadership and knowledge co-creation for IT/IS Exploration-Exploitation Innovation in the B2B Enterprise Context. Journal of Enterprise Information Management. (SSCI, 2022 Impact Factor: 6.5; Ranking 16/84, 81.55%, Q1 in Information Science; Ranking 81/228, 64.69%, Q2 in Management)
2023 Sheng, M. L. and Fauzi, A. A. (2023). Institutional behavior mechanism: Exploring the impacts of macro-environmental stimuli on continued digital payment adaptation behavior. Computers in Human Behavior, 149, 107923. (SSCI, 2022 Impact Factor: 9.9;  Q1 in Business)
2022 Sheng, M. L., Natalia, N., and Hsieh, C. Y. (2022). Reconceptualizing value creation: Exploring the role of goal congruence in the Co-creation process. Journal of Retailing and Consumer Services, 66, 102947. (SSCI, 2021 Impact Factor: 10.972; Ranking 16/154, 89.94%, Q1 in Business)
2023 Sheng, M. L. and Saide, S. (2023). ICT Team Dual-Innovations in the Micro-Level of Circular SC Management: Explicit-Tacit Knowledge. IEEE Transactions on Engineering Management. (SSCI, 2021 Impact Factor: 8.702; Ranking 33/228, 85.75%, Q1 in Management; Ranking 9/50, 83.00%, Q1 in Engineering, Industrial; Ranking 30/154, 80.84%, Q1 in Business)
2022 Suryani, T., Fauzi, A. A., Sheng, M. L., and Nurhadi, M. (2022). Developing and testing a measurement scale for SMEs’ website quality (SMEs-WebQ): Evidence from Indonesia. Electronic Commerce Research. (SSCI, 2021 Impact Factor: 3.462)
2022 Sheng, M. L., and Fauzi, A. A. (2022). Responding to a disruptive health crisis for higher education institutions: Service quality and perceived safety effects on student satisfaction. Journal of Marketing for Higher Education. (SSCI, 2021 Impact Factor: 3.906; Ranking 50/270, 81.67%, Q1 in Education & Educational Research)
2022 Fauzi, A. A., and Sheng, M. L. (2022). The digitalization of micro, small, and medium-sized enterprises (MSMEs): An institutional theory perspective. Journal of Small Business Management. (SSCI, 2021 Impact Factor: 6.881; Ranking 58/228, 74.78%, Q2 in Management)
2021 Sheng, M. L., and Saide, S. (2021). Supply chain survivability in crisis times through a viable system perspective: Big data, knowledge ambidexterity, and the mediating role of virtual enterprise. Journal of Business Research, 137, 567-578. (SSCI, 2022 Impact Factor: 11.3; Ranking 17/154, 89.29%, Q1 in Business)
2021 Fauzi, A. A., and Sheng, M. L. (2021). Ride-hailing apps’ continuance intention among different consumer groups in Indonesia: The role of personal innovativeness and perceived utilitarian and hedonic value. Asia Pacific Journal of Marketing and Logistics, 33(5), 1195-1219. (SSCI, 2021 Impact Factor: 4.643; Ranking 85/154, 45.13%, Q3 in Business)
2020 Saide, S., and Sheng, M. L. (2020). Toward Business Process Innovation in the Big Data Era: A Mediating Roles of Big Data Knowledge Management. Big Data, 8(6), 464-477. (SCI, 2021 Impact Factor: 4.426; Ranking 20/110, 82.27%, Q1 in Computer Science, Theory & Method)
2020 Saide, S., and Sheng, M. L. (2020). Knowledge exploration–exploitation and information technology: Crisis management of teaching–learning scenario in the COVID-19 outbreak. Technology Analysis & Strategic Management, 33(8), 927-942. (SSCI, 2021 Impact Factor: 3.745)
2020 Lin, T. C., Sheng, M. L., and Wang, K. J. (2020). Dynamic capabilities for smart manufacturing transformation by manufacturing enterprises. Asian Journal of Technology Innovation, 28(3), 403-426. (SSCI, 2021 Impact Factor: 1.769)
2019 Lin, T. C., Wang, K. J., and Sheng, M. L. (2019). To assess smart manufacturing readiness by maturity model: A case study on Taiwan enterprises. International Journal of Computer Integrated Manufacturing, 33(1), 102-115. (SCI, 2021 Impact Factor: 4.42; Ranking 26/87, 70.69%, Q2 in Operations Research & Management Science)
2019 Sheng, M. L., and Hartmann, N. (2019). Impact of subsidiaries' cross-border knowledge tacitness shared and social capital on MNCs’ explorative and exploitative innovation capability. Journal of International Management, 25(4), 1-16. (SSCI, 2022 Impact Factor: 6.1, Q2 in Management)
2019 Sheng, M. L. (2019). Foreign tacit knowledge and a capabilities perspective on MNEs' product innovativeness: Examining source-recipient knowledge absorption platforms. International Journal of Information Management, 44, 154-163. (SSCI, 2022 Impact Factor: 21) (Single Author)
2017 Sheng, M. L. (2017). A dynamic capabilities-based framework of organizational sensemaking through combinative capabilities towards exploratory and exploitative product innovation in turbulent environments. Industrial Marketing Management, 65, 28-38. (SSCI, 2021 Impact Factor: 10.3; Ranking 32/228, 86.18%, Q1 in Management; Ranking 29/154, 81.49%, Q1 in Business) (Single Author)
2016 Sheng, M. L., and Chien, I. (2016). Rethinking organizational learning orientation on radical and incremental product innovation in high-tech firms. Journal of Business Research, 69 (6), 2302-2308. (SSCI, 2022 Impact Factor: 11.3; Ranking 17/154, 89.29%, Q1 in Business)
2015 Hartono, R., and Sheng, M. L. (2015). Knowledge sharing and firm performance: The role of social networking site and innovation capability. Technology Analysis & Strategic Management, 28(3), 335-347. (SSCI, 2021 Impact Factor: 3.745; Ranking 140/228)
2015 Sheng, M.L., and Hartono, R. (2015). An Exploratory Study of Knowledge Creation and Sharing in Online Community: A Social Capital Perspective. Total Quality Management & Business Excellence, 26(1-2), 93-107. (SSCI, 2021 Impact Factor: 4.168; Ranking 127/228, 44.52%, Q3 in Management)
2015 Sheng, M. L., Hartmann, N., Chen, Q., and Chen, I. (2015). The Synergetic Effect of Multinational Corporation Management’s Social Cognitive Capability on Tacit-Knowledge Management: Product Innovation Ability Insights from Asia. Journal of International Marketing, 23(2), 94-110. (SSCI, 2022 Impact Factor: 8.531)
2014 Lin, Y. F., Sheng, L. H., Wu, M. Y. (2014). A study of renal function influence by integrating cloud-based manometers and physician order entry systems. Journal of the Chinese Medical Association, 77(12), 642-647. (SCI, 2021 Impact Factor: 3.396)
2013 Lin, Y. F., Lin, Y. M., Sheng, L. H, Chien, H. Y., Chang (2013). First drive-through pharmacy services in Taiwan. Journal of the Chinese Medical Association, 76(1), 37-41. (SCI, 2021 Impact Factor: 3.396; Ranking 71/172, 59.01%, Q2)
2013 Sheng, M. L., Chang, S. Y., Teo, T., and Lin, Y. F. (2013). Knowledge Barriers, Knowledge Transfer, and Innovation Competitive Advantage in Healthcare Settings. Management Decision, 51(3), 461-478. (SSCI, 2021 Impact Factor: 5.589)
2012 Sheng, M. L., and Teo, T. (2012). Product Attributes and Brand Equity in the Mobile Domain: The Mediating Role of Customer Experience. International Journal of Information Management, 32(2), 139-146. (SSCI, 2022 Impact Factor: 21)
2012 Sheng, M. L. (2012). The Utilitarian and Social Dual Presence in Web 2.0 Services. Total Quality Management & Business Excellence, 23(8), 875-890. (SSCI, 2021 Impact Factor: 4.168)
2011 Sheng, M. L., Hsu, C. L., and Wu, C. C. (2011). The Asymmetric Effect of Online Social Networking Attribute-level Performance. Industrial Management & Data Systems, 111(7), 1065-1086. (SCI, 2021 Impact Factor: 4.803)
2005 Sheng, M. L. (2005). The Wired Mother. Technovation, 25(9), 1071-1077. (SSCI, 2022 Impact Factor: 12.5) (Single Author)
研討會論文
2019 Innovation, Entrepreneurship, and knowledge Academy Conference, June 11-13, Verona, Italy.
2018 American Marketing Associaton Academy Conference, Boston, USA.
2017 American Marketing Association Academy Conference, San Francisco, USA.
2015 American Marketing Association Academy Conference, Chicago, USA.
2014 INFORMS, San Francisco, California, USA
2013 INFORMS, Minneapolis, Minnesota, USA
2012 Global Entrepreneurship Innovation Management Conference, Valencia, Spain.
專書
2005 Sheng, M.L. (2005).  Global Integrated Supply Chain Implementation: The Challenges of E-procurement.  In B. Unhelkar & Y. Lan (Eds.), Global Integrated Supply Chain Systems: 
Analysis and Design (pp. 83-96).  Idea Group Publishing: PA, USA.
研究計畫
2022 Ministry of Science and Technology, 111-2410-H-011-016-MY2
2020 Ministry of Science and Technology, 109-2410-H-011-009-MY2
2020 Ministry of Science and Technology, 109-2918-I-011-006
2018 Ministry of Science and Technology, ,107-2410-H-011-009-MY2
學歷/ 經歷
2014 Visiting Scholar, University of California, Berkeley, US, 2014 - 2015
2006 Visiting Scholar, Peking University, China
2005 Visiting Scholar, Beijing Foreign Studies University, China
2003 Assistant Professor, Hamline University,  Minnesota, US 2003 - 2008