王蕙芝教授
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王蕙芝 |
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| 研究室: | MA-408 | |
| 實驗室: | 腦科學與創業行銷實驗室, MA-401 | |
| Office hours: | 一15:30-17:30 Mon (請先email聯繫) | |
| 電話: | 886-2-2737-6732 | |
| E-mail: | hcwang1@gmail.com | |
| 最高學歷: | 英國卡地夫大學行銷與策略博士 | |
| 研究範疇: | ESG設計與企業品牌定位策略、新創企業行銷策略、虛實通路與溝通策略、創意商品開發與顧客價值策略、腦科學與智慧行銷策略 | |
| 講授課程: | 行銷溝通策略與實作、創意思維實作 、建構優質商業模式 | |
| 現任: | 臺灣科技大學企業管理系專任教授 | |
| 期刊論文 | |
| 2023 | Hui-Chih Wang, Rachael Ehianeta & Her-Sen Doong* (2023), Students’ Online Evaluation of Teaching and System Continuance Usage Intention: New Directions from a Multidisciplinary Perspective, Assessment & Evaluation in Higher Education, 48(8), 1295-1309. (SSCI, Ranked Q1 in Education) |
| 2023 | Afred Suci, Hui-Chih Wang*, Her-Sen Doong (2023), Relax Your Fear-The Role of Autonomous Sensory Meridian Response (ASMR) in Green Advertising, Journal of Retailing and Consumer Services, 75, 103479. (SSCI, Ranked Q1 in Business) |
| 2023 | Afred Suci, Hui-Chih Wang* (2023), Can Whimsically Cute Packaging Overcome Young Consumer Product Unfamiliarity? Marketing Intelligence and Planning, 41(5), 574-592. (SSCI, Ranked Q3 in Business). |
| 2022 | Afred Suci, Hui-Chih Wang*, Her-Sen Doong (2022), Parent-like Spokesperson for Campaigning an Anti-Plastic Straw Movement to Young Adults: Is It Effective? Asian Journal of Social Psychology (SSCI, Ranked Q3 in Psychology). |
| 2022 | Afred Suci, Hui-Chih Wang*, Her-Sen Doong (2022), Promoting a Heritage Product to Domestic Youth Markets: Should It Be Localized? International Journal of Emerging Markets (SSCI, Ranked Q2 in Economics). |
| 2022 | Afred Suci, Hui-Chih Wang* (2022), Green Advertising: Examining the Effects of Appeal Arrangement on Young Indonesian Consumers’ Green Attitudes and Buying Intention. Asian Journal of Communication (SSCI, Ranked Q2 in Communication). |
| 2014 | Hui-Chih Wang* (2014). Distinguishing the Adoption of Business Intelligence Systems from Their Implementation: The Role of Managers' Personality Profiles. Behaviour & Information Technology, 33(10), 1082-1092. (SSCI, Ranked Q2 in Computer Science, Cybernetics). |
| 2013 | Hui-Chih Wang and Her-Sen Doong* (2013). Revisiting the Task-Media Fit Circumflex: A Further Examination of Negotiation Tasks. Information and Management, 51(6), 738–746. (SSCI, Rank Q1 in Information Science & Library Science) |
| 2012 | Her-Sen Doong, Hui-Chih Wang, and Rob Law (2012). An Examination of the Determinants of In-Flight Duty-Free Shopping: Hedonic and Utilitarian Motivations. International Journal of Tourism Research, 14 (3), 159-161. (SSCI, Rank Q2 in Hospitality, Leisure, Sport & Tourism) |
| 2011 | Her-Sen Doong, Hui-Chih Wang and Gordon Foxall (2011). An Investigation of Consumers’ Webstore Shopping: A View of Click-and-Mortar Company. International Journal of Information Management, 31 (3), 210–216. (SSCI, Rank Q1 in Information Science & Library Science). |
| 2011 | Her-Sen Doong and Hui-Chih Wang (2011). Do Males and Females Differ in How They Perceive and Elaborate on Agent-Based Recommendations in Internet-Based Selling? Electronic Commerce Research and Applications, 10, 595-604. (SSCI, Ranked Q1 in Computer Science, Information Systems). |
| 2010 | Hui-Chih Wang and Her-Sen Doong (2010). Online Customers’ Cognitive Differences and Their Impact on the Success of Recommendation Agents. Information & Management, 47, 109-114. (SSCI, Rank Q1 in Information Science & Library Science). |
| 2010 | Hui-Chih Wang and Her-Sen Doong (2010). Does Government Effort or Citizen Wordof-Mouth Determine e-Government Service Diffusion? Behaviour & Information Technology, 29 (4), 415-422. (SSCI, Ranked Q2 in Computer Science, Cybernetics) |
| 2010 | Hui-Chih Wang, Her-Sen Doong and Gordon Foxall (2010). Consumers’ Intentions to Remain Loyal to Online Reputation Systems. Psychology & Marketing, Vol. 27, No. 9, 887-897. (SSCI, Ranked Q1 in Psychology, Applied), |
| 2010 | Hui-Chih Wang and Her-Sen Doong (2010). Diffusion of Mobile Music Service in Taiwan: An Empirical Investigation of Influence Sources. Management Decision, 48, 1378-1387. (SSCI, Ranked Q3 in Management) |
| 2010 | Hui-Chih Wang and Her-Sen Doong (2010). Argument Form and Spokesperson Type: The Recommendation Strategy of Virtual Salespersons. International Journal of Information Management, 30 (6), 493-501. (SSCI, Rank Q1 in Information Science & Library Science).. |
| 2010 | Her-Sen Doong, Hui-Chih Wang and Gordon Foxall (2010). Psychological Traits and Loyalty Intentions towards e-Government Services. International Journal of Information Management, 30, 457-464. (SSCI, Rank Q1 in Information Science & Library Science). |
| 2010 | Hui-Chih Wang and Her-Sen Doong (2010). Nine Issues for Internet-based Survey Research in Service Industries. Service Industries Journal, 30, 2387-2399. (SSCI, Ranked Q1 in Management) |
| 2009 | Her-Sen Doong and Hui-Chih Wang (2009). Predictors of Diverse Usage Behaviour towards Personal Knowledge Management Systems. Online Information Review, 33(2), 316-328. (SSCI, Rank Q2 in Information Science & Library Science). |
| 2008 | Her-Sen Doong*, Hui-Chih Wang, and Rob Law (2008). An Initial Investigation of the Effect of Advertisement and Word-of-month on First-time Visitors to Hong Kong. Journal of Air Transport Management, 14 (3), 159-161. (SSCI, Ranked Q2 in Transportation) |
| 2008 | Her-Sen Doong, Hui-Chih Wang, and Hui-Chin Shih, Exploring Loyalty Intention in the Electronic Marketplace, Electronic Markets, 8 (2), 2008, 142-149. (SSCI, Ranked Q1 in Management) |
| 2007 | John Pallister, Hui-Chih Wang, and Gordon Foxall* (2007, Jan). An Application of the Style/Involvement Model to Financial Services. Technovation, 27, 77-88. (SSCI, Ranked Q1 in Management). |
| 2006 | Hui-Chih Wang, John Pallister and Gordon Foxall* (2006), Innovativeness and Involvement as Determinants of Website Loyalty: I. A Test of the Style/Involvement Model in the Context of Internet Buying, Technovation, 26 (12), pp1357-1365. (SSCI, Ranked Q1 in Management) |
| 2006 | Hui-Chih Wang, John Pallister and Gordon Foxall* (2006), Innovativeness and Involvement as Determinants of Website Loyalty: II. Determinants of Consumer Loyalty in B2C E-commerce, Technovation, 26 (12), pp1366-1373. (SSCI, Ranked Q1 in Management) |
| 2006 | Hui-Chih Wang, John Pallister and Gordon Foxall* (2006). Innovativeness and Involvement as Determinants of Website Loyalty: III. Theoretical and Managerial Contribution. Technovation, 26 (12), 1374-1383. (SSCI, Ranked Q1 in Management). |
| 獲獎 / 榮譽 | |
| 2012 | 國立交通大學年輕學者增能研究獎 |
| 2011 | 科技部優秀年輕學者研究計畫 2011-2014 |
| 2009 | 國立中正大學年輕學者研究獎 |
| 2008 | 溫世仁基金會服務科學研究新苗獎 |
