梁浩怡助理教授
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梁浩怡 |
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| 研究室: | MA- 409 | |
| 實驗室: | 消費者與企業服務行銷實驗室,MA-403 | |
| Office hours: | 二15:30-17:00 Tue 三15:30-17:00 Wed | |
| 電話: | 02-2737-6739 | |
| E-mail: | hawyi@mail.ntust.edu.tw | |
| 最高學歷: | 國立臺灣大學國際企業博士 | |
| 研究範疇: | 顧客服務行銷、B2B與通路行銷、CSR與善因行銷、數位行銷 | |
| 講授課程: | 行銷管理、品牌管理 | |
| 現任: | 臺灣科技大學企業管理系專任助理教授 | |
| 期刊論文 | |
| 2021 | En-Yi, Chou, Haw-Yi Liang*, and Jiun-Sheng Chris Lin (2021), “Believe to go the extra mile: Exploring the influences of internal CSR initiatives on service employee organizational citizenship behaviors”, Journal of Service Theory and Practice, Vol. 31, No. 6, pp. 845-867 (SSCI, Impact factor = 3.415; Corresponding author) |
| 2020 | Haw-Yi Liang, Chih-Ying Chu, and Jiun-Sheng Chris Lin (2020), “Engaging customers with employees in service encounters: Linking employee and customer service engagement behaviors through relational energy and interaction cohesion”, Journal of Service Management, Vol. 31, No. 6, pp. 1071-1105 (SSCI, Impact Factor = 11.768; First author) |
| 2011 | Jiun-Sheng Chris Lin and Haw-Yi Liang (2011), “The Influence of Service Environments on Customer Emotion and Service Outcomes”, Managing Service Quality, Vol. 21, No. 4, pp. 350-372 (SSCI, Impact Factor = 3.100) |
| 研討會論文 | |
| 2019 | Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2019), “Believe to Go the Extra Mile: Exploring the Influences of Internal CSR Initiatives on Service Employee Organizational Citizenship Behavior”, Academy of Marketing Science World Marketing Congress (AMS WMC), Edinburgh, Scotland, July, 2019 |
| 2018 | Haw-Yi Liang, En-Yi Chou, and Jiun-Sheng Chris Lin (2018), “The Influence of Internal CSR Initiatives on the Organizational Citizenship Behaviors of Employees”, Academy of Marketing Science World Marketing Congress (AMS WMC), Porto, Portugal, June, 2018 |
| 2017 | Jiun-Sheng Chris Lin, Haw-Yi Liang, and Chih-Ying Chu (2017), “Linking Employee and Customer Engagement Behaviors in Service Encounters: The Mediation of Relational Energy and Interaction Quality”, Academy of Marketing Science World Marketing Congress (AMS WMC), Christchurch, New Zealand, June, 2017 |
| 2016 | Jiun-Sheng Chris Lin, Haw-Yi Liang and Chih-Ying Chu (2016), “What if I Make the Wrong Decision? The Role of Anticipated Regret in Switching Barrier Based Customer Retention”, American Marketing Association Service Research Conference (AMA SERVSIG), Maastricht, Netherlands, June, 2016 |
| 學歷 / 經歷 | |
| 2021 | Postdoc Fellow, Graduate Institute of International Business, National Taiwan University |
| 2021 | 國立臺灣大學國際企業所 博士後研究員 |
| 2014 | 攸泰科技股份有限公司 產品經理 |
| 2009 | 神基科技股份有限公司 產品經理 |
